The Long Tail: Why the Future of Business Is Selling Less of More
Business & Investing,Chris Anderson
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Broché : 288 pages
Auteur : Chris Anderson
Collection : Business & Investing
ISBN-10 : 1401309666
Date de Publication : 2008-07-08
Le Titre Du Livre :
The Long Tail: Why the Future of Business Is Selling Less of MoreMoyenne des commentaires client : 4.3 étoiles sur 5 291 commentaires client
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The Long Tail In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. Full description
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